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IP Phone Sales Up 53% YoY |
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Written by Adam Gosling
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Monday, 21 August 2006 |
While Gartner warns that companies considering large scale
IP phone acquisition programs need to temper their desires, Synergy Research has
released statistics that show a sequential 28 per cent increase in unit
shipments for the second Quarter.
The worldwide Enterprise IP Telephony market (more than just
phones) was up 30.4 year-over-year driven strongly by IP Phone sales.
Synergy says global revenue for enterprise VoIP was a shade
under US$1.2 billion with the third quarter expected to reach US$1.3 billion on
the way to a US$5 billion year.
For the first time, the APAC region outperformed the U.S. and EMEA regions
in Enterprise Telephony sales.
Cisco, Nortel, Avaya and Alcatel secured the bulk of the
sales, with the top three hitting double digit Quarter on Quarter increases.
Cisco and Avaya both shipped more than 1 million IP phones in the Quarter.
Cisco had a tremendous quarter enabling them to grab the
number one market share ranking in worldwide IP Telephony, said Synergy.
"IP Phone growth drove the quarter," said Ryan Olsen,
Analyst at Synergy Research Group. "This significant growth was recognised by
all of the large players. A highlight for the quarter was the historic
benchmark that was achieved by Cisco who shipped over one-million IP Phones as
well as Avaya who shipped over one-million Converged Lines."
It was a banner Quarter for the Asia Pac sales reps as the
region out performed both the EMEA and U.S. regions. Enterprise IP
Telephony sales were up 39 per cent year-over-year in AsiaPac compared to 31
percent in the U.S.
and 25 percent in the EMEA.
With sales of IP phones contributing such a huge part of the
increase by growing 23.8 per cent between first and second Quarter (53 per cent
over the Q2 2005 results) it is interesting to note the warning Gartner recently
had for IP phone buyers.
The highly respected analyst group warned corporate buyers
to show a little restraint buying expensive IP phones with built in LCD
screens.
The researcher points out that users rarely access the phone
display for any useful purpose and reminds them that the real benefits of IP
Telephony are accrued when the phone is integrated with the PC that already
sits on the user's desktop.
As unified communications systems develop and click to call
becomes better integrated Gartner says the LCD display will become redundant.
Cisco leads the enterprise IP telephony market with 25.3
percent, just a hair above rival Avaya's 25.2 percent market share. Cisco also
had the largest quarter-to-quarter growth at 29 percent, and shipped over 1
million IP phones for the second quarter.
The two tables below shows the second quarter changes in market
share for the major players world wide (Table 1) compared to the Asia Pacific
region (Table 2).
Table 1
Q2 2006 WW Enterprise IP Telephony Market Shares
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Q-Q Growth %
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Cisco
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+ 29.0
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Avaya
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+ 14.7
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Nortel
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+ 20.6
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Alcatel
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+ 9.3
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Mitel
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+ 2.7
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Table 2
Q2 2006 APAC Enterprise
IP Telephony Market Shares
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Q-Q Growth %
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Avaya
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- 6.3
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Alcatel
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+ 11.1
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Cisco
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+ 40.6
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NEC
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+ 226.3
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Nortel
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+ 78.1
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www.srgresearch.com
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