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Telstra Chases VoIP Gold |
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Written by Adam Gosling
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Thursday, 31 August 2006 |
Telstra is increasing its level of commitment to Enterprise
IP Telephony by joining Avaya's BusinessPartner program at the Gold
certification level.
The Telstra Business Systems (TBS) subsidiary plans to
penetrate the IP Telephony and call centre market by increasing its level of
training and accreditation on Avaya's VoIP platforms.
Telstra recently increased its investment in Avaya IP
Telephony when it purchased the Avaya customer base and staff of disgruntled
Avaya reseller Touchbase migrating a five year partnership between Touchbase
and Avaya across to the TBS brand.
"Telstra has a unique position in the market," said
Telstra Business Systems Managing Director, Malcolm Flanagan. "It has the
ability to service customer's needs for all of their communication requirements
across a broad range of platforms today and tomorrow."
Flanagan said the increased level of involvement with the
Avaya partner program demonstrates Telstra's commitment to IP Telephony
adoption in Australia,
adding that Telstra has already established "an impressive team to market and
sell the Avaya technology".
The relationship combines Telstra's strength as the leading
ICT company in Australia,
he said.
The Gold accreditation status recognises Telstra's team has
technical and commercial expertise at levels consistent with Avaya's high
standards, said a press statement which will provide sales, marketing,
distribution and support for the Avaya enterprise IP telephony range and call
centre solutions to businesses in Australia.
At the same time, Avaya will provide Telstra's team with
training and certification for the delivery of converged voice and data
networking and applications as well as supporting services to enterprises.
"IP telephony is fast becoming the preferred option over
traditional voice systems with Australian companies recognising the business
benefits of converged solutions," Flanagan said.
"The addition of
Avaya to our portfolio means a greater choice of technology for the customer as
well as enhanced capability within Telstra to guide them on their IP
transformation journey," he said.
Carlton Taya, Managing Director, Avaya South Pacific said
that with Telstra marketing, selling, servicing and supporting its technology,
Avaya will benefit form an expanded local presence.
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