VoIP Case Study: Toyota Material Handling Print E-mail
Written by Adam Gosling   
Thursday, 07 September 2006
The Material Handling division of Toyota deals in forklift's rather than cars, but its Australian VoIP deployment counts 100 users on its IP Telephony system.

Nortel was initially brought in to help out with high levels of call costs between Toyota Material Handling (TMH) branches in South Australia and Victoria. The result was a new phone system that will save the company an estimated A$14,000 a year.

The currently pays for ISDN lines between its Adelaide and Melbourne offices and the savings exclude the call charges on top of the connectivity charges.

In true IP Telephony fashion, though, the new system brings more to the company than savings on interstate toll charges.  TMH's old telephone systems didn't even have voicemail now, using Nortel's Business Communication Manager platform the division has a state of the art unified messaging system.

"We realised we needed a new phone system that would grow with our business, and spent about a year looking at different solutions that would complement our existing network model. Nortel's solution was the best by some measure," said Simon Hoby, network and systems manager, TMH.

TMH, which is based in the South Australian capital, Adelaide, was formerly known as Prolift Toyota. TMH is the official distributor for Toyota, the BT Lift Truck product range and Raymond industrial equipment in South Australia and Victoria. The company is a division of Toyota Industries Corporation Australia and has three offices - one in Adelaide and two in Melbourne.

Nortel's solution was to deploy three Business Communication Manager (BCM) 400s, one at each branch office, and Nortel IP handsets for desktop users.

Nortel G-bit switches at the Adelaide branch power the network and the handsets with Power over Ethernet (PoE).

Like other BCM's in Nortel's range, the mid-sized 400 gives SMBs like TMH the only converged voice and data solution in the industry, providing a choice of IP-enabled or pure-IP strategy.

"We wanted to be able to communicate more seamlessly across our branch network, and that meant being able to stay in constant touch without driving call costs through the roof," says Hoby.

"We already had a wide area network in place so it was basically a matter of finding the right solution to give us the connectivity and telephony features we could route across the network," he said.

"Nortel's BCMs give us the flexibility of connecting older PCs to dial-up modems that we still use to communicate with banks and other institutions still stuck on dial-up, while using our core network infrastructure to route IP telephony calls between branches and mobile workers.

"We can also use the system for local call hop-offs, meaning calls that are placed between Adelaide and Melbourne are always charged at a local rate, even though they're interstate."

"Companies looking to migrate their older telephone systems to IP telephony often need a step-up to the new technology without sacrificing any of the features or writing off their investments in analogue handsets," says Nick Avakian, general manager, Enterprise Networks, Australia and New Zealand, Nortel.

"Our BCM portfolio gives SMBs the flexibility of retaining legacy equipment while migrating to IP telephony at their own pace, and a scalable platform on which to base their IP communication networks."
www.nortel.com
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