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Mobile VoIP A Key Technology: Lucent |
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Written by Adam Gosling
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Thursday, 02 November 2006 |
According to some research recently revealed by Lucent
Technologies, businesses and consumers are willing to pay a premium for
next-generation mobile high speed data services such as voice over IP (VoIP),
interactive video and video sharing.
Focusing on a US respondent sample Lucent discovered
that both consumers and enterprise communications decision makers are keen to get
the advantages of high-speed mobile data encompassing VoIP.
"Our mobile high speed data research identified
consumer and enterprise services and applications that will enable service
providers to 'monetize' -- or obtain a return on -- their investment in
advanced mobile broadband infrastructure," said John Marinho, Lucent
Technologies corporate strategic marketing vice president.
Lucent gauged interest in five applications able to be
delivered with high-speed phone networks such as CDMA2000 1xEV-DO Revision A
and HSPA.
Of those five, which included VoIP, video conferencing,
communicate and collaborate, multicasting and business continuity, it was the
VoIP that generated the most interest and willingness to pay.
Potential business users were most attracted to the value
add aspects of IP Telephony such as IP PBX features and indicated they were willing
to pay a monthly premium for "a new cellular broadband service that offers
higher speed, simultaneous voice and data along with reduced latency
performance."
Those already using data services such as EV-DO Rev. 0 or
HSPA were morewiling to spend more than those that currently don't said
theresearch.
Some 76 percent of companies currently using EV-DO Rev. 0
are willing to pay a premium over current spending for a premium service while 34
percent of the companies that are not currently using EV-DO Rev. 0 were willing
to pay US$60 or more per user per month for premium mobile broadband.
When looking at the consumer market, the Lucent research evaluated
interest in video calling, video sharing, multimedia ring-back, content
sharing, and "share and discuss." Of these service video calling and
video sharing were the two most popular applications and nearly half were willing
to pay extra for "a cellular broadband service with DSL-like speed and
simultaneous voice and data."
Again, as with the business users, those who have already
had a taste of next generation communications showed more willingness to open
their wallets for more.
www.lucent.com
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