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ShoreTel On Fast Track To Success |
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Written by Adam Gosling
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Tuesday, 23 January 2007 |
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Hoping to maintain the momentum he built with the now bankrupt Zultys, Tony Warhurst is championing a new horse in the race to bring advanced IP Telephony solutions to Australia's SME sector.
Warhurst, erstwhile Country
Manager for SME VoIP provider Zultys is back in Australia after
spending time in the United States training on a new set of products
designed to revolutionise small and medium enterprise communications
and so far business looks promising he says.
"Its a lot easier second time around," says Warhurst alluding to the
hard yards he put in to pioneer SME VoIP in this country. "We have
really hit the ground running. We have over 12 resellers on board and
have 20 plus installs in Australia New Zealand already," he says.
Warhurst was responsible for the only Zultys region in the black when
the IP Telephony start-up suddenly hit the wall last October after it
failed to raise additional funding.
Like some of his Zultys compatriots in Europe, Warhurst found a new home with
ShoreTel, a company with many similarities to his previous employer.
The product range has a different feature set, but there are many
similarities between the companies, "except in success" says Warhurst.
Both we started in North America around 10 years ago, but where Zultys
aggressively pursued globalisation early, ShoreTel established itself
as a true tier one first says Warhurst and has only recently begun
branching out of the United States.
Warhurst, who was appointed as Managing Director SE Asia said the
current strategy is to have just one distributed for Australia/New
Zealand. Auckland -based Connector Systems is to be sole the
distributor and has ramped its Australian presence adding engineering
and Business Development bodies to services the ShoreTel business
here.
Connector Systems has worked with ShoreTel for some time and has
assisted the company to gain the various approvals required to enter
the Oceania markets, explained Warhurst.
Key resellers already appointed to the ShoreTel dance card include Fast
Track Communications, Qtech, PureTel, PTS Communications, ITT
Communications, HEDLOC, Davicom, On-Line Communications Systems and
CCG3 Communications.
The Zultys product line was ultimately rescued from oblivion when
several Zultys staffers, backed by Israeli-based VoIP company, Telrad, acquired the remnants of the company in the bankruptcy courts.
According to reports, the new owners vowed not to pursue the aggressive expansionist strategies of the previous owners.
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