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Avaya Drives Australian SMB Channel Plans |
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Written by Adam Gosling
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Tuesday, 13 February 2007 |
Avaya has increased its commitment to the Australian channel with the appointment of a Small Business Channel Manager for region.
Jamie Romanin is the first to sit at the desk of the newly-created
position of Channel Manager, SMB Southern Region for South Pacific.
Romanin
brings 10 years experience to this role and joins the company from
Zultys Technologies where he was Southern Regional Sales/Channel
Manager.
Although the Zultys business in Australia suffered
thanks to the failure of its corporate parent in the US, the Australian
operation was one of the company's most profitable regions in the world
and Romanin was instrumental in building up the tier-two distribution
model.
At Avaya he will work across the southern states of
Australia by supporting local SMB channel partners and deepening
long-term customer relationships to maximise revenue opportunities.
Romanin
started his career at Telstra's Business & Government unit and
later worked for Matrium Technologies, a leading provider of workforce
management solutions for the contact centre space where he became State
Sales Manager for Victoria.
Walter Labio, Director, SMB, Avaya
South Pacific said Romanin was selected because of his extensive
management experience in the Australian channel.
"Our channel
partners play a vital role in delivering to the specific business needs
of small and mid-sized companies. We have a clearly defined two-tier
distribution model and Jamie's focus is on deepening our collaborative
relationships with these partners by supporting them in marketing,
training and certification strategies.
"Jamie is charged with
helping our channel partners achieve higher profit margins by adding
valuable consultancy services and pushing into new technology sectors
such as convergence and security.
"He brings impressive hands-on
experience to the role that will help Avaya deliver the best possible
support to our channel partners, promoting our certification programme
and enhancing outreach into the rapidly expanding SMB market."
Romanin
added, "As part of my new role, I'm looking to build on the success of
Avaya's SMB business and accelerate market adoption of our converged
voice and data applications and solutions.
"We are in a strong
position to provide substantial support and training to our local
Distributors/BusinessPartners through initiatives such as Avaya
University and individual convergence seminars.
"Through such
programs, our partners can realise new areas of revenue and ultimately
deliver business value to our SMB customers through superior product
offerings and unparalleled support capabilities," he said.
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