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Adobe The VoIP Company |
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Written by Adam Gosling
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Monday, 19 February 2007 |
Adobe is pleased to announce that it has acquired Antepo, Inc.
Antepo is a technology company that developed the Antepo Open Presence
Network (OPN) System - an award-winning platform for Enterprise Instant
Messaging and Presence capabilities - enabling real-time communication
and collaboration while meeting critical business requirements for
control, security, integration, and compliance.
The Antepo
technologies and expertise acquired will support the development of
Adobe's products and solutions for knowledge workers. The addition of
Antepo's Presence and Enterprise Instant Messaging solutions will
further expand the capabilities of the Adobe® Acrobat® software family
for enabling knowledge workers to communicate and collaborate with
confidence.
Event
On 31 January 2007, Adobe announced the
acquisition of Antepo, an enterprise instant messaging (IM) company
with presence capabilities. The Antepo technologies will be integrated
into the Adobe Acrobat software family, which includes Acrobat
Professional and Acrobat Connect.
says industry analyst outfit Gartner
Analysis
Adobe intends to offer a collaboration
suite, adding IM and presence capabilities to its portfolio through the
Antepo acquisition. With Antepo, Adobe gains a presence engine which
could potentially be tied to IP telephony infrastructure, federates
with multiple IM networks and runs on Windows and Linux. Although
Adobe's strength has been in the authoring and publishing tools market,
enterprise-level collaboration will require a more direct and focused
sales effort. Adobe's acquisition of Macromedia resulted in rebranding
Breeze (Macromedia's Web conferencing product) to Adobe Acrobat
Connect, and brought the first wave of real-time collaboration
capabilities to integrate into its document-centric collaboration
strategy. This "buy versus build" approach of gaining collaboration
components can potentially move Adobe more quickly into the enterprise
market.
Adobe plans to embed IM and presence
capabilities into its product line, particularly in Acrobat, and
ultimately create links to Microsoft and IBM via Antepo's dual protocol
(XMPP and SIP/SIMPLE) IM and presence platform. Extending multiple
points of presence into its document-centric collaboration framework
will enable Adobe to support contextual collaboration capabilities
regardless of the enterprise infrastructure. Presence information from
team members could be surfaced in a shared document context with the
ability to launch a Web meeting.
Adobe faces the challenge of finding a
niche where it can add value to collaboration capabilities from
incumbents such as Microsoft and IBM, where Adobe's document-centric
collaboration can be used with Windows SharePoint Services or IBM Lotus
QuickPlace (Quickr). In addition, Adobe will have to integrate Antepo
technology into the Acrobat framework and maintain support for Antepo
customers. Adobe must also continue to improve its enterprise focus in
sales and marketing efforts outside of its traditional
creative-professionals customer base.
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