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VVoIM The Killer For Telco's |
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Written by Adam Gosling
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Monday, 05 March 2007 |
Analysis research is the latest industry watcher to come and and
pronounce that Instant Messaging communities pose a significant threat
to traditional telco's.
The researcher says new players communications players such as Skype
and Google "are successfully fostering novel forms of communication
among online communities" and while the usage is small and
"incremental" at present, Analysis is predicting it will grow
sufficiently to present a real threat to telco revenues.
A new report, Opportunities for Non-traditional Players in
Communications Markets, published by Analysys says Skype and its ilk
could rob the traditional telephony market
of as much as US$18.2 billion, equivalent to 5.4% of the global fixed
telephony market, in 2011.
"Online communities and portals create a market for communications that
occupy a middle ground between one-to-one and one-to-many
interactions," says the report's author, Stephen Sale.
"The success of many of these services calls into question established
ideas of user behaviour and suggests alternative means of addressing
the communications market. Non-traditional players can capitalise on
their presence online and in end-user devices to make inroads into
telecoms companies' core revenues,." he said.
The report looks at the opportunities for non-traditional players in
communications markets and identifies potential weaknesses in the
existing and emerging portfolios of telcos.
It considers services
enabled by connectivity, which are principally voice services but also
include messaging, video communications and related applications, as
well as video and audio content distribution markets, including
broadcast and on-demand services. IN the content area the report claims
that content aggregation of on-demand video by online retailers is
likely to be around USD820 million in 2011.
Online players, it says, will fend off competition from
direct-to-consumer portals and the mobile sector to take more than 60%
of a digital music aggregation market worth USD4.3 billion by 2011.
www.analysys.com
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