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Digium Readies Major Channel Push |
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Written by Adam Gosling
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Thursday, 15 March 2007 |
According to a reporting, open source Asterisk developer Digium is putting together an invigorated channel program around its Asterisk IP-PBX appliance.
The report
suggests that Steve Harvey, who joined Digium as vice president of
worldwide sales just a few weeks ago is planning to have approximately
100 partners
signed up in the next six to twelve months.
Though
the ink is not dry on the program structure splits partners into three
categories:
Authorized Resellers, Premier Authorized Resellers and Elite Authorized
Resellers, depending on how much they sell. The channel program will
include a starter kit including a demo kit, sales collateral and tools.
Digium is also offering training and certification for solution
providers that want to become Digium-Certified Asterisk Professionals,
a required designation to sell the forthcoming appliances, says the report.
The
company's first formal channel program is made possible in part due to
the imminent launch of an appliance family that should prove attractive
to a larger number
of customers and channel partners.
Harvey claimed the company
is only about 30 days to 45 days away from launching its first VoIP box
for end users. "There is a whole group of resellers who love to add
value through
their Linux expertise and integration expertise and who are willing to
do that level of integration. That market is growing," Harvey said.
"But most [SMB] customers don't want to mess around to get their hands
that dirty to make a phone system work."
Currently 85 percent of Digium's business comes from sales of
interface cards.
The company also claims to be in talks to develop new partnerships with several
value-added distributors which would be able to help it recruit and train channel partners. Digium currently has 17 distribution
partners around the world.
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