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Cheap Broadband To Make VoIP Customers Sticky |
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Written by Adam Gosling
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Friday, 16 March 2007 |
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Page 1 of 2
Arguing that pure
play VoIP providers will ultimately find their customers are just too
vulnerable to churn, second tier telco, gotalk, has launched an
low-cost ADSL2+ broadband offering to help bolster its customers' VoIP
access speeds andprovide a little better lock-in.
The diversified communications service provider already offers a
number of standard ADSL plans up to speeds of 1.5Mbps, but by signing
up a wholesale reseller agreement with Optus' new ADSL2+ roll-out,
gotalk is now able to offer broadband speeds with a theoretical limit
of 24Mbps. Although the company is advertising plans at a maximum speed
of 20Mbps.
The speed customers will actually attain depend on line quality and
their proximity to their local exchange. but with Optus rolling-out its
ADSL2+ footprint at a rapid clip this performance and availability
should continue to improve over time.
Steve Picton, CEO of
gotalk explained the company believed that an entry level plan of
$14.95 per month with a 300MB (+600MB off peak) data allowance not only
ensures all its broadband customers will have ample bandwidth to surf
and talk, it continues the company's push toward being a one-stop-shop
for the very latest communications technologies.
"With ADSL2+
users can enjoy accessing information, movies, songs and more from the
web in a fraction of the time. They will also enjoy better quality VoIP
(voice over Internet protocol) calls due to the speed," he said.
"gotalk ADSL2+ makes quality a reality for VoIP users with faster
speeds and also enhancements to the QoS (Quality of Service)." Picton
said.
The higher bandwidth of ADSL2+ and the QoS (Quality of
Service) built into the Optus access network uses intelligence to
detect and prioritize bandwidth-sensitive packets (such as VoIP) so
they can be sent over the Internet as soon as the request is made. This
results in faster processing of real-time based packets, less latency,
and a better user experience.
With a staff list of more than 350
people, the unlisted gotalk is a major player in the Australian
international calling market carrying some 20 per cent of Australia's
overseas calls via its network node in Sydney.
The company has
sales in excess of $160 million per annum and is the principal phone
card distributor in the Australia and New Zealand markets. It also
offers a range of pre- and post-paid telecommunications products
including mobile phones, Australia's first pre-paid wireless broadband
service (with iBurst) and an exclusive digital music/ringtone download
deal with Universal Music. gotalk offers fixed line voice, dial up
Internet VoIP.
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