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Linksys, Engin Co-Branding Deal |
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Written by Adam Gosling
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Thursday, 23 June 2005 |
The Linksys division of Cisco is teaming up with energetic VoIP provider Engin to target the SMB space.
Under the agreement, engin will start reselling Linksys routers with phone ports. The devices in question, the Wireless-G Router (WRT54GP2) and Wired Broadband Router (RT31P2) have two phone ports and Quality of Service (QoS) features.
Priced at $219 for the wired and $249 for the wireless version the routers will be made available to engin’s authorised retailers, resellers and wholesale channels eventually.
The deal comes about as the result of Cisco’s acquisition of Sipura Technology in April. Engin’s customers were using Sipura Technology’s SPA-2000 products.
Victor Tsao, co-founder, senior vice president and general manager at Linksys said, “Our relationship with engin will help Linksys to replicate the success we’ve had in the consumer VoIP space in the United States rapidly in Australia. Working with engin as our launch partner in Australia will enable us to both to provide customers with added value to their broadband connection and more features than traditional phone service.”
Ilkka Tales, Chief Executive Officer, engin, said, “We are pleased to work with Linksys and continue the tradition of offering the best technology platform to our customers. This alliance will bring greater value to our customers as they will be able to benefit from the additional networking features, such as wireless and router functionality, that the new product bundle will offer.”
This initiative will result in both companies actively promoting voice-over-IP (VoIP) product and services to consumers and small and medium businesses (SMBs), said a company statement.
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