Freshtel Gets Mobile And More With New Network Print E-mail
Written by Adam Gosling   
Wednesday, 09 May 2007
Adventurous VoIP whitelabel carrier, Freshtel Holdings, has unveiled a new telco-grade VoIP network, dubbed V2 Voicedot enhancing the scalability, reliability and security of its first Voicedot network.

The network is already up and running in Australia and the UK network is soon to follow, says the company. Freshtel has a significant presence in the Untied Kingdom as the service provider behind a VoIP service offered by mega-retailer Tesco.

The new network replaces the existing infrastructure, says a company statement and it is  the result of 12 months worth of R&D. The V2 Voicedot network consists of core technologies developed internally at Freshtel, supported by Acme Packet, IBM, Sun, Oracle, Cisco and Juniper Networks technologies.

It provides a foundation for the company and its go-to-market partners with more functionality introducing features such as high definition sound, server based conferencing, mobile internet telephony applications, SME services, improved account management and reseller features.

Peter Warner, Freshtel's Acting CEO, explained: "V2 is a critical piece of infrastructure which will become our technical platform from which we grow into new markets and secure new whitelabel partners.

One of the key features of V2 is that it is a distributed style network, rather than one that relies on a centralised infrastructure; similar to the concept of grid computing. The architecture also caters for the requirements of the mobile VoIP market.

V2 will enhance and extend the Voicedot compatibility that has always been a key feature of the Freshtel network. Voicedot technology bridges the networks used by Freshtel in Australia and its overseas markets, allowing the seamless interconnection of voice services across all compatible retailers and whitelabel partners.

"The structure of the V2 network is such that it is deployed in pods, rather than operating as one large centralised network. This significantly enhances Freshtel's ability to quickly deploy networks into new markets outside of the UK and Australia," said Mr Warner.

"It will also give us a distinct advantage as we expand into the European Union, where we must comply with strict data retention laws that require all user data to be stored in the local jurisdiction. The V2 network gives us the ability to easily create a country-specific pod or network for each area we work in," said Warner.

www.freshtel.net

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