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Skype For Salesforce.com |
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Written by Adam Gosling
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Thursday, 10 May 2007 |
Users of on-demand Customer
Relationship Management (CRM) system, salesforce.com can now access
Skype directly from the application.
Skype for Salesforce can be access via salesforce.com's AppExchange, a
repository for add-on applications and tools that support he
salesforce.com ecosystem. It provides seamless Skype integration into
SalesforceCRM applications and aims to improve workforce productivity
and to streamline customer and partner communication, says
salesforce.com.
In practical terms it means salesforce.com users can easily make
and receive Skype calls or initiate text chats directly with other
users while Skype contact names and presence indicators can now be
added manually or imported automatically into salesforce.com's database.
SkypeOut
calls to non-Skype users' traditional phone numbers can also be
initiated with a single click. Conference calls of up to 10
participants (including the host) can be conducted using Skype for
Salesforce and can accommodate any combination of Skype and non-Skype
users.
"As more and more people around the world use Skype to talk to their
friends and family, they are increasingly adopting Skype in the
workplace to also talk to colleagues and customers," said Scott Miller,
director of business development with Skype.
"We now offer the tools to integrate Skype communication with the
salesforce.com experience via the AppExchange. Besides saving money on
telephone bills, this will also enable salesforce.com customers in the
small and mid-sized business sector to build stronger relationships and
improve the way they manage their contact with colleagues, customers
and prospects."
Skype for Salesforce also integrates with
salesforce.com's computer telephony (CTI) adapter to enable
click-to-call for phone numbers of those customers or business partners
listed within Salesforce SFA or Salesforce Service & Support
applications. Furthermore, inbound Skype calls from parties listed in
Salesforce will instantly pop-up the user's record. This way, the
Salesforce user can immediately add notes about the conversation or
transaction into the appropriate record for future reference.
Skype
has actually been on the salesforce.com AppExchange since it was first
launched in January 2006, however, the new Skype for Salesforce
application takes the functionality and integration to a new level.
Developed and maintained by PamConsult GmbH, a Skype Developer Program
partner that specializes in developing applications for the Skype and
eBay platforms, Skype for Salesforce can be immediately downloaded for
free and installed through a simple four-step process.
www.salesforce.com/appexchange
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