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Freshtel Plans Mobile VoIP Launch With Carrefour |
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Written by PRESS RELEASE
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Monday, 25 June 2007 |
Melbourne, Australia, Monday, 25
June: Freshtel Holdings (ASX:FRE) has signed a Letter Of Intent
to enter into a strategic partnership with Effortel, a European Mobile Virtual Network
Enabler (MVNE). Effortel provides the business and back end support to enable
retailers to establish mobile phone services re-branded as their own - as they
have done with European retail giant, Carrefour.
Effortel
and Freshtel plan to establish an alliance agreement to offer both the Freshtel
whitelabel service and a collectively managed converged mobile service, which
will allow customers to make calls over the internet using their mobile phone.
This service will be extended to their respective partners.
The
companies have signed a Letter Of Intent allowing the parties to commence
business planning for the converged mobile service. The agreement paves the way
to commence discussions for the provision of both the Freshtel whitelabel and
combined Freshtel and Effortel converged solutions to Carrefour, the
world's second largest retailer and the largest retailer in Europe.
Mr
Peter Warner, Acting CEO of Freshtel said: "Effortel will be a valuable
strategic partner and this LOI is an important step in moving forward our
initial discussions with Carrefour. Ongoing, Effortel will assist in creating
further market opportunities for our converged mobile technology and whitelabel
solutions.
"This
represents a significant step forward, and one that we have been able to
accelerate now that our founder, Michael Carew is focused on business
development."
Effortel's
business solution and technical platform enables leading retailers to provide a
mobile telecommunications service under their own brand, and become what is
known as a mobile virtual network operator (MVNO).
Effortel's
largest customer is Carrefour, for whom they launched the successful Carrefour Belgium mobile service which has now also been
adopted by Carrefour Italy.
"There
are many synergies between our two companies, we are both innovators in the
telecommunications space and have established successful partnerships with
leading retailers," said Mr Warner.
"The
partnership will have benefit for both parties; Effortel provides a strong
foothold into the European market and our leading edge technology will assist
Effortel and their clients to remain on the cutting edge of mobile
solutions."
Freshtel
and Effortel will immediately begin the marketing analysis and business plan
for the alliance.
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