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BroadSoft and Partners Announce Exclusive VoIP Leaders Summit |
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Written by PRESS RELEASE
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Monday, 25 June 2007 |
MILAN, Italy, 19th June 2007 - BroadSoft, Inc., a leading provider of VoIP application software, will host the inaugural Southern Europe VoIP Leaders Summit in Milan on 20 June with partners Acme Packet, Polycom, BEA Systems and the Savatar research firm.
The Southern Europe VoIP Leaders Summit will offer service
providers valuable industry insight into the latest issues in the
European VoIP market. It will feature exclusive contributions from
Savatar, BroadSoft, BEA, Polycom and Acme Packet, alongside a panel
discussion comprised of industry veterans. Topics covered will include
European end-user analysis on the take-up of VoIP in the enterprise and
service creation strategies. Additionally, attendees will be able to:
* Learn about VoIP market strategies by fixed and mobile operators
* Explore various approaches to convergence
* Hear case studies from industry innovators on their market-entry strategies
* Meet executive peers who are driving the VoIP industry in Southern Europe
"The
European VoIP market is experiencing a period of unprecedented growth,
with the market opening up for hosted voice services delivered via
mobile, broadband and fixed-mobile convergence," said Mike Wilkinson,
director of European Marketing for BroadSoft. "At the Southern Europe
VoIP Leaders Summit, service providers will learn best business
practices across Europe and the key issues facing the VoIP market. This
summit is the ideal platform for decision-makers to appraise market
drivers and to develop a successful VoIP strategy going forward."
New Country Managers
In
addition to hosting the VoIP Leaders Summit in Milan, BroadSoft will
introduce two new country managers, further extending its operations in
Southern Europe.
Joining BroadSoft as a country manager for
Spain is Enrique Funke, who brings to BroadSoft his extensive knowledge
of the Spanish market and network of relationships within the country's
leading telecom operators. Enrique has previously worked for Tekelec,
Telefónica, Intel, IBM and Alcatel.
As the new Italian country
manager for BroadSoft, Laura Luigia Martini will help the company
consolidate its position in the Italian market with her 11 years of
experience in business management and marketing roles in companies
including Alcatel-Lucent, Riverstone Networks, Netcentrex and Nortel.
"BroadSoft's
award-winning VoIP platform, BroadWorks, is the platform of choice for
four of the top five telcos in EMEA. However, capability without
experience is no good to anyone, which is why we are tempering our
global reach with local expertise," added Wilkinson. "We want service
providers to know we are fully committed to helping them succeed with
VoIP services in their unique markets, and we are delighted to have
Laura and Enrique on board to help achieve this."
The VoIP
Leaders Summit will be held at the Milan Marriott on 20 June. Access to
the summit is free of charge for registered service providers and
BroadSoft partners. Attendance is strictly limited; attendees should
register early to secure booking. Registration is online via: http://www.regonline.com/Checkin.asp?EventId=135960
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