|
SunRocket Acting Shaky |
|
|
|
Written by Adam Gosling
|
|
Monday, 09 July 2007 |
Despite
taking in something like US$80 million (or US$100 depending on reports)
in venture capital over the past few year and announcing it had signed
up its 200,000th subscriber earlier this year, American pure-play VoIP
Service provider SunRocket is looking decided shaky this month as it says goodbye to a quarter of its staff and its affiliate program.
It's
never a good look when a company suddenly starts cutting back on staff
and marketing without any prior warning. And although the company's
claims that it is just getting its house in order and reducing a few
costs might just be true though.
While confirming rumours the company had laid off employees a spokesperson told reporters
that SunRocket was reducing its cost base to execute its business plan.
The spokesperson would not reveal who or how many had gone.
It is believed to have axed as many as 30 employees or a quarter of
its workforce including up to four senior level executives int he
restructure. And the changes may not end there. The spokesperson said
the company is also looking at other financing alternatives and is
considering a variety of different structures. This throws up the
possibility of a sale or a new round of funding.
Any changes could be directly attributed to new management rather than
impending doom. Although SunRocket is certainly facing increasing
pressure from the success of US cable company's to get into the
internet telephony market, founder of SunRocket recently left the
company leaving a new chief executive in charge.
Lisa Hook, an ex-AOL staffer may have different idea on how to run the
company and has now had about four months in which to come up with a
new approach.
Related news items Newer news items
Older news items
|
|
|
|
