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SunRocket Shuts Up Shop |
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Written by Adam Gosling
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Tuesday, 17 July 2007 |
SunRocket, a pure play VoIP service provider in the U.S. has folded with a financial consulting company, Sherwood Partners
of Palo Alto, handling the company's
liquidation.
Things looked pretty bleak just a week ago when it emerged the company had fired a third of its staff.The week prior
the CTO and CIO were both axed and the CFO is reported to have resigned on July 2.
Now more than 200 workers are out of a job and the company has shut its
call centre leaving only a message saying it is not taking any more
calls. Although some users are reporting they still get service others
have been cut off immediately and without prior warning.
The bad
news was given to workers via email the day it ceased operations. The
email said in part that "all last ditch efforts to keep operations
running
as well as a potential sale of the company" wereunsuccessful.
The
company which signed its 200,000 subscriber this April had about 2 per
cent of the market according to some estimates. It competed with the
likes of Vonage which has more than 2 million subscribers.
However, both
Vonage and SunRocket along with all other pure play VoIP providers face stiff
competition from the enormous might and customer base of the US cable companies which have made huge advances in broadband telephony subscriber numbers over the past two years.
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