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Yankee Group Forecasts Strong Consumer VoIP Growth |
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Written by Adam Gosling
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Tuesday, 31 July 2007 |
Cable companies are leading the charge in a market that looks set to
grow at better than 100 per cent as Americans turn to VoIP telephony in
their millions.
According to a Yankee Group report released today, consumer VoIP
adoption in the United States grew aggressively in 2006, up more than 125% and reaching more
than 9 million subscribers.
That's a penetrating into all US households of 9%; up from 4% in the previous year.
But the Yankee Group Report, Growing Pains Persist in a
Adolescent Market, goes further predicting consumer VoIP services are evolving beyond being a residential phone equivalent.
The report rightly notes that VoIP is embedding itself into web-based advertisements, web site assistance and
other click-to-call solutions.
In addition, as consumers begin to
demand inexpensive anywhere connectivity, there is more demand for
mobile VoIP. The opportunity for VoIP on dual-mode mobile phones will
increase as the number of units in use rises from 913,000 in 2006 to 22
million in 2011, says the report.
Additional key findings from this forecast include:
- At 167%, cable VoIP experienced the strongest growth in 2006.
- The majority of residential VoIP subscribers will subscribe to bundles from cable companies by 2011.
- The broadband VoIP market continues to see greater competition, with new market entrants bringing innovative solutions.
- There is significant potential for VoIP with FTTH in the market,
considering the ongoing initiatives by Verizon with FiOS and AT&T
with U-verse.
"The US consumer VoIP market continues to evolve and propagate," said
Patrick Monaghan, Yankee Group Consumer Research senior analyst. "The
disruptive impact of global connectivity will continue to change the
VoIP market-making it even more difficult to measure.
"Despite some
growing pains we've seen in the VoIP market recently, the market
continues to grow and has significant potential as ILECS begin to
migrate and create increased competition for both cable MSOs and
broadband VoIP providers."
www.yankeegroup.com
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