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Written by Adam Gosling
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Wednesday, 08 August 2007 |
Targeting
emerging technology areas has long been a challenge and putting your
marketing message in front of readers considering Voice over Internet
Protocol is even more of a challenge. While the high traffic
technology sites are increasing their coverage of VoIP issues and
products, their coverage remains superficial, inconsistent and is
swamped by a deluge of readers interested in technology, but not
neccesarily ready for VoIP delpoyment.
Only
VoIP specialist websites can deliver the quality of audience you need
to guarantee clicks from people actively seeking VoIP information and
only VoIP News can do it at this price!
Our
readership is unique in the Australian market, focused entirely on IP
Telephony and associated products and services. This highly targeted
readership means your advertising dollar is maximised.
I've
been doing technology publishing for nearly two decades and have been
working on Internet News sites for nearly 10 years! Look around for
that sort of experience runnig a VoIP website!
My
publishing costs are 'rock bottom', that's how niche sites compete.
My costs translate into your costs. In fact, our
prices are so low, we don't even let you place those tiny little
120px buttons. If you want to make an impression with your
impressions think big.
VoIP
News has a range of ad sizes from the traditional 460px Banner to a
choice of Leader Board Positions at top and bottom of page.
You
will see theres a big discrepency between pricing depending on ad
size and position. That's because the premium positions are reserved
for Google AdWord advertising which is repsonsible for most of VoIP
News income on a monthly basis. If you want to unseat Google for
these positions you have to beat its performance for these premium
positions.
But
there's plenty of good performing positions that you can buy at far
less than Google advertisers pay.
The
google adverts work on VoIP News because people come to my site
looking for information. If it works for Google this site can work
for you.
VoIP
News direct advertising rates are based on a cost per thousand (CPM)
basis. Prices vary depending on size and position.
The
actual rates are based on the historical performance of the Google
AdWords units running on the site. While Google calculates
advertising revenues based on cost per click, our direct advertising
is designed to offer marketers a better option for display
advertising.
Because our target audience is such a select
group of Australian educated/business users, you will find that our
traffic is significantly lower than competing technology sites. We
believe this works to your advantage as you can assure good coverage
of our readership for far less than you would pay for the shotgun
approach on general technology sites.
While
we have roughly one third Australian, one third US and one third ROW,
we regret we are not able to guarantee Georgraphic targetting for
your advertising. While it is possible with our adserver this
facility is currently still 'under development'.
We
provide our own ad server facilities, but we are equally happy to
discuss adverts served by third party ad serving companies.
Using
our own Ad Server, you will receive a monthly summary and invoice, or
you can elect to buy a set number of impressions paid in advance.
Please
keep in mind that we recalculate our advertising rates quarterly and
so limit the number of impressions you can purchase on one time to
50,000.
We hope that you find this policy acceptable. If you would
like to comment on our pricing strategy please contact us on
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
.
VoIP News also runs customer acquisition promotions in the form of affiliate marketing deals with companies such as
clixGalore
. If you would like to know
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