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gotalk Targets Engin Users |
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Written by Adam Gosling
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Thursday, 06 December 2007 |
Junior telco gotalk reckons
there's an opportunity in the dispossessed. Describing Australia's
leading VoIP Service provider as "troubled", presumably becuase it
recently axed a number of staff to stem the flow of money from the
business, gotalk CEO Steve Picton says Engin's 80,000 plus customer
base is "particularly
vulnerable at this time".
Picton
has less to worry about when it comes to cash burn, backed as he is by
a healthy, but also vulnerable phone card business that keeps the money
flowing in his A$200 million (or so) a year business, so he's on the attack and
determined to snare as many customers as he can from the VoIP service
provider establishment, especially those with an established presence:
Skype, MyNetFone and Engin.
The
change in direction for Engin, which just shied away from a promise to
deliver naked ADSL2+ as part of a VoIP bundle in favour of exploiting
its Seven Network relationship which is in the throes of completing a
takeover of would-be WiMax operator Unwried, leaves gotalk as the only
VoIP
Service provider offering bundled ADSL (as opposed to ISP's offering
VoIP Services).
So Picton is putting the pricing pressure on the market leaders starting with the
‘go VoIP World Pack' still costs just $9.95 when combined with the
‘go VoIP Aussie Pack', or it can be sold as a stand-alone pack for
$14.95.
"With
engin announcing drastic staff cuts and its abandoning of broadband ADSL, we
believe their 77,000 customer base in particular is vulnerable and ready to
move to a more attractive service provider - and we believe that with the
plans we are announcing - plus the fact that gotalk already has one of the most cost effective ADSL services
in Australia, we are confident gotalk
is the one they will choose," Picton said.
For just $9.95 when combined with gotalk's
‘goVoIP Aussie Pack', the ‘World Pack' lets
customer's make 100 calls, or talk for 3000 minutes each month. And
for business users, or for those power callers out there, gotalk has launched the ‘Biz World
Pack', which includes all the same countries but comes with 200 calls, or
5000 minutes each month for just $19.95. The ‘World' and
‘Biz World Packs' can also be purchased as standalone plans for
$14.95 and $24.95 respectively.
Building on the success of its highly popular ‘Aussie
Pack' plan which gives users free calls to Australian mobiles, as well as
free local and national calls, gotalk
has also launched an ‘Aussie Biz Pack', which gives customers even
more free calls, includes 2 free geographical inbound telephone numbers, and
monthly fee-free 1300 or 1800 number
"gotalk's
market leading ‘go VoIP Aussie Pack' combined with the expanded
version of the ‘World Pack' VoIP plan, is now far and away
the best postpaid VoIP deal on the market," he said. "This
combination, with the ‘Aussie Pack' being the only VoIP plan
offering unlimited mobile, local and national calls, and the ‘World Pack'
now offering access to a whopping 110 countries around the world - is
simply unbeatable," he said.
‘World Pack' customers now really can call the world
with 30 countries included for free - 30 countries that can be called for just
20c per call and an amazing 50 countries that can be called for 50c per call. gotalk is also launching two new VoIP
business plans - ‘Biz World Pack' , which is the business
version of ‘World Pack', and ‘Aussie Biz Pack', a
business version of the ‘Aussie Pack.'
"Customers
can sign up to gotalk VoIP plans
by calling our customer service on 1800 GOTALK (468 255) or speaking to an
authorized gotalk dealer. And for
a limited time gotalk is also
offering customers a free all in one internet modem/router/ATA valued at $249
when they bundle one of these exceptional value VoIP plans with an unlimited
broadband plan and home phone service," Mr. Picton said.
goltalk's go VoIP plans in detail:
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Aussie
Pack
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Biz
Pack
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$14.95
300 local, or
300 national, or
100 mobile, or
500 mobile
minutes
Max 1 account per
customer
1 free geographical
number
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$24.95
500 local, or
500 national,
or
200 mobile,
or
700 minutes
Up to 3 accounts per
customer
2 free geographical
numbers
1300/1800 discount
(waive $15 monthly fee)
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World
Pack
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Biz
World
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$9.95 as upgrade or
$14.95 as standalone
30 countries for free
30 countries @ 20c
50 countries @ 50c
100 calls or 3000
minutes
Max 1 account per
customer
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$19.95 as upgrade or
$24.95 as standalone
30 countries for free
30 countries @ 20c
50 countries @ 50c
200 calls or 5000
minutes
Up to 3 accounts per
customer
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