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Aussie VoIP Take-Up Still Low: ACMA |
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Written by Adam Gosling
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Wednesday, 02 January 2008 |
Despite high levels of interest and awareness, the Australian
Communications and Media Authority says the take up of VoIP services in
Australia is still comparatively low. New research from the
Communications and Media Authority found that 81 per cent of Internet
households were aware of VoIP but only 15 per cent of respondents and
13 per cent of small and medium enterprises (SMEs) had used a VoIP
service.
The findings are included in the research report, The Australian VoIP
Market, which presents the findings of research into the supply and
demand of VoIP services in Australia. The report concludes that there
is a "sizeable potential untapped customer base" for the nation's
estimated 269 VoIP providers (as at September 2007).
Consistent with other research into the take-up and use of new
communications services, VoIP usage is higher in the younger age groups
and households with high income levels. VoIP users are also more likely
to be on the cusp of emerging communications trends, such as
substitution of mobiles for fixed services as the main form of
communication.
In addition to the research conducted by Woolcott Research, the ACMA
will also be publishing reports examining business take-up and use of
communications services (including in the farm sector), consumer
satisfaction with their communications services, the level of
substitution and complementarity between mobile and landline usage and
consumer attitudes to and potential take-up of new services and
technologies.
Obtain a copy of The Australian VoIP Market.
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