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Aspect Gets New Marketing Specialist |
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Written by Adam Gosling
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Tuesday, 22 January 2008 |
Contact Center software company, Aspect Software, has appointed a new Regional Marketing Director
for Asia Pacific and Middle East.
Steven Tan will be responsible
for "developing and executing the company's regional marketing strategy,
driving market awareness of the Aspect Software brand, and growing the
company's revenue and market share through demand generation programs", said the company.
"We are pleased to welcome Steven on board," said Lui Sim Hua, vice
president for the Asia Pacific and Middle East regions. "Aspect
Software continues to demonstrate market leadership in Asia Pacific and
I believe Steven's experience and expertise will become integral in
driving effective marketing strategies throughout this part of the
world."
Prior to joining Aspect, Tan has spent 16 years developing
marketing and communications strategiesat top technology companies such
as IBM Software Group, Lucent Technologies, HP, and most
recently, Compuware.
"Aspect Software is a pioneer in the contact centre industry, and has
built a solid reputation for quality product development, delivery and
support with Aspect® Unified IPTM and PerformanceEdgeTM," said Tan. "I'm
excited about bringing my experience to Aspect in one of the fastest
growing regions in the world, and I look forward to working with the
sales teams to expand the company's global reach."
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