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Wholesale VoIP Carrier Seeks Partners |
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Written by Adam Gosling
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Wednesday, 01 March 2006 |
ValueNet is embarking on a major push to sign up channel partners in an effort to expand its reach, however, the company is only looking for a 'limited' number of players.
The company recently launched its ValueNet Partner Program (VPP) to expand on its existing partner base of eight resellers. With the appointment in December of Primus State Manager, Jim Mather to the role of General Manager, Sales and Marketing the company is looking to feed the pipeline.
Mather spent 13 years in New Zealand as General Manager of Anite Networks, New Zealand Manager for Motorola and National Sales Manager for Telecom New Zealand, but returned in 1999 to work as Director of Business Sales for AAPT before joining Primus. All told, Mather has 25 years in the industry offering some credibility to the relatively new ValueNet.
Mather has spent his first two months on the job refining the existing partner program and has launched a more robust program focused on its managed solution for the 20 to 200 seat companies.
He's targeting niche systems integrators, call managers and tier 2 and 3 carriers.
To date most of the company's sales wins have been direct, but the plan is to boost channel sales.
"We have taken our unique hosted VoIP solution to the market over the last 12 months and understand that to get critical mass, we need a strong, trained and passionate channel that understands what this technology solution delivers to their customers," said Brad Dolphin, ValueNet's CEO.
"It's wild out there in the communications world where convergence is suddenly a business critical reality instead of an interesting buzzword. Businesses want a world that is multimedia, intuitive, converged and inexpensive from their networks and network providers. They want communications anywhere, anytime and in any form and we have the solution to meet this unfettered demand," said Dolphin.
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